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Corporate Overview |
| Name |
Hanayama Co.,Ltd. |
| Logo |
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| Type of business |
Toy manufacturing sales |
| Company philosophy |
High quality at valuable prices |
| Addresses |
| Head office |
| 68 Home-machi, Ichikawa-shi, Chiba |
| Osaka office |
| 4-11 Shuntoku-cho 4-chome, Higashiosaka-shi, Osaka |
| Hong Kong office |
| Unit 1002,10/F Tung Shun Hing Commercial Centre,20-22 Granville Road TST, Kowloon,Hong Kong |
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| President |
Kunihiro Kobayashi |
| Established |
September 6, 1972 |
| Founded |
December 1933 |
| Closing of accounts |
Last day of February |
| Employees |
25 as at April, 2006 |
| Trading banks |
Mizuho Bank Ichikawa Branch
Keiyo Bank Ichikawa Branch
Chiba Bank Takatsuka Branch |
| Business activities |
Hanayama began life in the mid-1930s as a manufacturer and retailer of traditional games, indoor pursuits and other toys, and from the very beginning has placed great emphasis on creative ideas, good quality and friendly service. More than seventy years later, Hanayama continues to make board games, puzzles and bingo games that are guaranteed to be the life of the party of family gathering for people of all ages. The company's affiliated companies include a printing company that produces excellent-quality printed paper products at affordable prices. |
| History |
| Dec. 1933 |
Naoyasu Hanayama establishes the Hanayama Game ResearchLaboratory in present-day Azabu 10-ban, Minato-ku, Tokyo.Sells "diamond games", Corinth game and other indoor pursuits and toys. |
| Jun. 1935 |
Created Lucky Puzzle, a silhouette-picture puzzle game |
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Jun. 1952
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Hanayama Shoten K.K. established |
| Jun. 1961 |
Company reforms as Hanayama Chiiku Gangu, K.K. |
| 1962 |
Board game Bankers becomes a smash hit |
| Sep. 1972 |
Kuniyoshi Kobayashi appointed president.
Company relocates office and factory to current location, and reforms as Hanayama Gangu, K.K. |
| 1978 |
Hanayama manufactures and sells the first domestically-made bingo machines and cards |
| 1980 |
Board games Katei-ban DX Bara and Katei-ban Carnation become smash hits |
| 1983 |
"Cast puzzles" released |
| 1991 |
Osaka office opened |
| 1999 |
Hanayama increases sales routes to include convenience stores. |
| 2001 |
Product range increased and strengthened, market penetration improves, number of outlets rises |
| 2002 |
Hanayama increases sales routes to include book stores; annual"cast puzzle" series sales reach 1.2 million units |
| 2003 |
"News" campaign commences; total "cast puzzle" series sales reach 3.5 million units; Hanayama releases board game Catan jointly with Capcom. |
| 2004 |
"Enigma" campaign commences; Hong Kong office opened |
| 2008 |
Kunihiro Kobayashi appointed president. |
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| Affiliated companies |
Yokosha, Co., Ltd., Yoko Printing, Co., Ltd.: involved in printing; manufacturing and processing of packages, POPs, premium products and other paper products.
HDS,Co., Ltd. |
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